1. Safe Streets and Spaces — Make the Avenue area a safe community in which to live and attractive for people outside of the area to work, shop, and dine.
2. Community Life — Recognize the area as a place rich in history, diversity, and character.
Residents and business owners work together to resolve issues and have fun together
through community events.
3. Thriving Economy — Make 118 Avenue the place to have a business; a well kept area that
attracts visitors with it's character, variety of products and services, special events and
4. Environmental Well-Being —The Avenue will become a picturesque community with a
"village" feel. Less car traffic, more people walking, business owners and residents showing pride
in their properties through greening efforts like flower beds and street cornerplanters.
The Avenue Initiative is re-energizing 118th Avenue from NAIT to
Northlands. The City and the community are working together to improve streets, businesses, and green spaces, and to foster a vibrant
community life on the Avenue.